Leading Australian-owned tool company Kincrome has been announced as naming rights partner of the new-look SXS (Side by Side) Motorsport Australia Championship for three years.
The 2021 Kincrome SXS Motorsport Australia Championship will offer a new format of off-road short course racing with each round consisting of two 100km races contested on unique 10-15km circuits.
Next year’s championship will consist of events in seven different states and territories and will include pit stops and co-drivers for the first time.
The seven-round championship will start in Rainbow Victoria on Saturday March 13 and will continue at Alice Springs (Northern Territory, April 17), Kooralbyn (Queensland, May 15), St Helens (Tasmania, August 7), Kalgoorlie (Western Australia, September 11), The Bend (South Australia, October 16) and Nabiac (New South Wales, November 13).
The championship is set to include defending champion Jackson Evans and his 2018 title-winning father Simon. Other drivers set to be regular entrants include Dakar legend Toby Price, Australian Rally Champion Molly Taylor, last year’s runner-up James Shipp and high-flying female ace Amber Anderson.
Kincrome is an Australian business that supplies quality tools and equipment to the professional trades.
Tools are designed in Australia, by its own product design team, incorporating input from Australian tool users.
Kincrome started its journey in 1987 with four staff, but now employs more than 150 and is still Australian family owned.
Kincrome has a great loyalty program called Blue Bloods for its loyal users and will be using events to activate and build its membership.
There will also be a focus on the company’s Tools For Life program aimed at supporting apprentices to get a start with their tools, across all professional trades.
Kincrome has had some small motorsport relationships in the past, but this is the company’s first major sponsorship in racing.
The Kincrome SXS Motorsport Australia Championship will offer just one of only eight Australian titles presented by Motorsport Australia and all brands of SXS vehicles are eligible to enter under the 2021 Motorsport Australia rules.
Each round will be run under the authority of Motorsport Australia with accredited event officials and safety personnel in attendance.
What they say
Nick Pritchard – Kincrome CEO
“We’re very excited to be part of the SXS Series. It’s young, exciting, growing fast and at the foundation of that is the passion of grassroots racing and we believe that is part of Kincrome’s DNA,” said Pritchard.
“While the SXS Motorsport Australia Championship offers a national title, is professionally run and has grown its profile year on year, it still remains an affordable category of motorsport that can really be attacked by anyone who has a passion for it.
“The SXS Championship has grown in popularity in recent years and we believe we enter our three-year deal at a perfect time. A multi-year agreement also provides valuable confidence for all the championship’s stakeholders.
“While we will be writing a cheque, we will also be bringing many other assets to the partnership which will benefit all of the sport’s stakeholders.
“It is no secret that COVID-19 has played havoc on the sporting and entertainment landscapes in 2020, but hopefully we can get back to some sort of “normal” next year and that the Kincrome SXS Championship is an attractive option for competitors and fans alike.”
Sam Beck – Kincrome SXS Motorsport Australia founder
“We have to thank Nick (Pritchard) and his team at Kincrome for the enthusiasm and vision they have brought to the table as we have negotiated this partnership,” said Beck.
“We believe we have built a terrifically-competitive and fun environment for teams that will put on a hell of a show for the fans.
“We have plenty of changes next year in regard to racing formats and we are delighted to be also announcing a new-look seven-round championship that covers every state and territory, except the ACT.
“We look forward to that happening in a sea of Kincrome blue.”
Simon Evans – 2018 Kincrome SXS Motorsport Australia Champion
“Kincrome is a terrific Australian-owned company and I think will be a perfect partner for the Motorsport Australia SXS Championship,” said Simon Evans.
“The Kincrome brand is trusted and will be a welcomed addition to our sport.
“This partnership marks a new era for us, and I cannot wait to see what it brings.
“For the first time the SXS Championship will be a truly national competition and that can only introduce what we do to a whole new audience and fan base.
“It also means we get to compete on a whole different range of surfaces from the desert sand in Kalgoorlie to the beach sands of St Helens in Tasmania.”
Jackson Evans – 2019 Kincrome SXS Motorsport Australia Champion
“After winning my first championship in 2019 we had great momentum which we were looking forward to carrying into this year, but COVID put an end to all that,” said Jackson Evans.
“I guess that automatically makes me a back-to-back champion because no one turned up,” he joked.
“I think it was frustrating for anyone who is a racer and who just wants to get out there and go hard at it.
“The exciting thing is that the series has a new sponsor in Kincrome and we have some cool new trophies to race for.”